DESIGN ENTREPRENEURSHIP

Another focus of the East Texas A&M MFA Viscom program is innovation. The emphasis is on creating value through ethnography, research, ideation, and strategy in a marketing frameset.

We were tasked with exploring unique forms of design thinking in order to create new business models and harness compelling value for products.

My business idea was "Fingerless Touch," an accessory that enable people to touch necessary items without any fear of catching viruses or bacteria. This was to be achieved by using an antibacterial film that stuck to the fingertips. It would help to protect one from exposure to viruses when using items such as ATMs, kiosks, vending machines, gas station apparatus, and doors.

MFA 

East Texas A&M University Master of Fine Arts with focusing on visual communication, aims to meet the needs of practicing professionals in the expanding field of visual communication who aspire to achieve a higher level of proficiency in the areas of creative design innovation, business problem-solving techniques, design business strategy, ideation, and marketing, and to help them prepare for a career in design education.